Produce Traceability Initiative to Better Serve Consumers

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February 24, 2010

The Produce Traceability Initiative, sponsored by Canadian Produce Marketing Association, Produce Marketing Association and United Fresh Produce Association, is designed to help the industry maximize the effectiveness of current traceback procedures, while developing a standardized industry approach to enhance the speed and efficiency of traceability systems for the future.

The PTI has a bold vision which outlines a course of action to achieve supply chain-wide adoption of electronic traceability of every case of produce by the year 2012.

This Web site is dedicated to the PTI and serves as a central resource to provide industry members with extensive education, outreach and guidance on implementing these recommendations by the goal year.

Click here to read latest press release

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